Wyeth/SMA prepares for £3 million UK campaign

Wyeth/SMA is following the news that the Advertising Standards Authority is not even going to investigate its recent promotion in OK! celeb...

Emergencies in Iraq and Peru

We have received reports of free formula being distributed in Iraq and have raised this with the UK authorities and partners. News just in i...

Now Aptamil promotes in a celebrity magazine

News of more formula promotion in a celebrity magazine in the UK. The Baby Feeding Law Group monitoring project we coordinate began to recor...

ASA will not investigate SMA promotion in OK! Magazine

The Advertising Standards Authority (ASA) has replied to Baby Milk Action regarding our complaint over the Wyeth/SMA formula promotion in O...

Where is the proof?

Can you trust Baby Milk Action to tell the truth? There are two answers to this question. The first is : YES! The second is : Look to the ev...

Which infant formula is the best?

UPDATE 3 February 2010 : In response to some of the comments on this post, I have produced a short online film with information which I hope...

Ban formula promotion - says China and Australia

"But efforts to promote breastfeeding are lagging behind the promotion of formula milk. The society also needs to strengthen the caring...